Tell your friends about this item:
Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective Erdogan Koc 1st edition
Do you have a profile? Log in
Get notified about new Erdogan Koc releases
Our customers say:
Add to your iMusic wish list
Also available as:
Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective
Erdogan Koc
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
354 pages, 15 Line drawings, black and white; 91 Tables, black and white; 15 Illustrations, black an
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 4, 2020 |
| ISBN13 | 9780367860745 |
| Publishers | Taylor & Francis Ltd |
| Pages | 354 |
| Dimensions | 245 × 174 × 32 mm · 612 g |
| Language | English |
