Tell your friends about this item:
Marketing Communications in Tourism: the Influence of Gender in Family Holiday Decision Making in Turkey Erdogan Koc
Price
HK$ 575
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Sep 15 - 21
Get notified about new Erdogan Koc releases
Our customers say:
Add to your iMusic wish list
Marketing Communications in Tourism: the Influence of Gender in Family Holiday Decision Making in Turkey
Erdogan Koc
This book is based on an exploratory-qualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison with many other countries, but with substantial growth potential. The rationale for the research lies in its contribution to knowledge and understanding from an academic perspective and its applied relevance to marketing communications initiatives in the world of practical management. The book particularly looks at the influence of gender in family holidays in the Turkish domestic tourism market especially from perceptual and information processing perspectives.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 4, 2010 |
| ISBN13 | 9783838363455 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 272 |
| Dimensions | 225 × 15 × 150 mm · 423 g |
| Language | German |
