Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective - Erdogan Koc - Books - Taylor & Francis Ltd - 9781032988993 - August 29, 2025
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Erdogan Koc
Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective 2nd edition

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Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 29, 2025
ISBN13 9781032988993
Publishers Taylor & Francis Ltd
Pages 398
Dimensions 246 × 174 × 23 mm   ·   886 g
Language English  

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