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Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective Erdogan Koc 2nd edition
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Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective
Erdogan Koc
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 29, 2025 |
| ISBN13 | 9781032988993 |
| Publishers | Taylor & Francis Ltd |
| Pages | 398 |
| Dimensions | 246 × 174 × 23 mm · 886 g |
| Language | English |
