Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective - Erdogan Koc - Books - Taylor & Francis Ltd - 9781032989006 - August 29, 2025
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Erdogan Koc
Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective 2nd edition

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Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 29, 2025
ISBN13 9781032989006
Publishers Taylor & Francis Ltd
Pages 398
Dimensions 150 × 220 × 20 mm   ·   1.02 kg
Language English  

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