Assortimentnaya Politika - Faktor Uspekha V Konkurentnoy Bor'be: Na Primere Oao «penzenskiy Khlebozavod 2» - Tat'yana Sukhanova - Books - LAP LAMBERT Academic Publishing - 9783846531105 - November 1, 2011
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Tat'yana Sukhanova
Assortimentnaya Politika - Faktor Uspekha V Konkurentnoy Bor'be: Na Primere Oao «penzenskiy Khlebozavod 2» Russian edition

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V nauchno-issledovatel'skoy rabote predstavleny teoreticheskie i metodologicheskie osobennosti assortimentnoy politiki predpriyatiya, marketingovoe issledovanie predpochteniy potrebiteley i tovarovedov, issledovanie konkurentnoy sredy na rynke khlebobulochnykh izdeliy, razrabotany prakticheskie rekomendatsii po sovershenstvovaniyu assortimentnoy politiki OAO «Penzenskiy khlebozavod ?2» i dana otsenka effektivnosti prakticheskikh rekomendatsiy po sovershenstvovaniyu assortimentnoy politiki i predlozhennykh meropriyatiy prodvizheniya assortimentnoy produktsii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2011
ISBN13 9783846531105
Publishers LAP LAMBERT Academic Publishing
Pages 284
Dimensions 150 × 16 × 226 mm   ·   441 g
Language German  

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