Metodika Razrabotki Effektivnoy Programmy Prodvizheniya Brenda: Nastol'naya Kniga Menedzhera - Tat'yana Sukhanova - Books - LAP LAMBERT Academic Publishing - 9783846527047 - October 24, 2011
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Metodika Razrabotki Effektivnoy Programmy Prodvizheniya Brenda: Nastol'naya Kniga Menedzhera Russian edition

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Uspeshnost' i tsennost' brenda opredelyayutsya garantirovannoy pribyl'yu za schyet bolee vysokikh ob"yemov prodazh tovarov dannogo brenda i garantirovannoy ekonomiey dlya vladel'tsa za schet optimizatsii kommercheskikh i marketingovykh zatrat kompanii. Ob"edinyaya eti vygody, razvitie brenda obespechivaet vladel'tsu bol'shie finansovye preimushchestva i vozmozhnosti. Dlya dostizheniya uspeshnosti brenda neobkhodimo razrabatyvat' kompleksnye programmy prodvizheniya, ispol'zuya ATL- i BTL- meropriyatiya, pri etom neobkhodimo uchityvat' dinamiku razvitiya rynka, osobennosti povedeniya i motivatsii potrebiteley, provedenie reklamnykh kampaniy osnovnykh konkurentov. Eto pozvolit predpriyatiyu maksimal'no produktivno ispol'zovat' imeyushchiesya resursy pri razrabotke programmy prodvizheniya brenda, chto, v svoyu ochered', povysit ekonomicheskuyu effektivnost' deyatel'nosti firmy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 24, 2011
ISBN13 9783846527047
Publishers LAP LAMBERT Academic Publishing
Pages 220
Dimensions 150 × 13 × 225 mm   ·   346 g
Language German  

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