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Metodika Razrabotki Effektivnoy Programmy Prodvizheniya Brenda: Nastol'naya Kniga Menedzhera Tat'yana Sukhanova Russian edition
Metodika Razrabotki Effektivnoy Programmy Prodvizheniya Brenda: Nastol'naya Kniga Menedzhera
Tat'yana Sukhanova
Uspeshnost' i tsennost' brenda opredelyayutsya garantirovannoy pribyl'yu za schyet bolee vysokikh ob"yemov prodazh tovarov dannogo brenda i garantirovannoy ekonomiey dlya vladel'tsa za schet optimizatsii kommercheskikh i marketingovykh zatrat kompanii. Ob"edinyaya eti vygody, razvitie brenda obespechivaet vladel'tsu bol'shie finansovye preimushchestva i vozmozhnosti. Dlya dostizheniya uspeshnosti brenda neobkhodimo razrabatyvat' kompleksnye programmy prodvizheniya, ispol'zuya ATL- i BTL- meropriyatiya, pri etom neobkhodimo uchityvat' dinamiku razvitiya rynka, osobennosti povedeniya i motivatsii potrebiteley, provedenie reklamnykh kampaniy osnovnykh konkurentov. Eto pozvolit predpriyatiyu maksimal'no produktivno ispol'zovat' imeyushchiesya resursy pri razrabotke programmy prodvizheniya brenda, chto, v svoyu ochered', povysit ekonomicheskuyu effektivnost' deyatel'nosti firmy.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 24, 2011 |
| ISBN13 | 9783846527047 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 220 |
| Dimensions | 150 × 13 × 225 mm · 346 g |
| Language | German |