Instrumenty Prodvizheniya Nestandartnykh Form Raboty Kinoteatra: Monografiya - Tat'yana Sukhanova - Books - LAP LAMBERT Academic Publishing - 9783659294327 - July 3, 2013
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Tat'yana Sukhanova
Instrumenty Prodvizheniya Nestandartnykh Form Raboty Kinoteatra: Monografiya Russian edition

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V monografii osveshchayutsya teoreticheskie i metodicheskie podkhody k razrabotke programmy prodvizheniya uslug. Rassmatrivaetsya sushchnost', printsipy i osobennosti prodvizheniya uslug, osnovnye i vspomogatel'nye instrumenty prodvizheniya. Predlagaetsya metodika issledovaniya prodvizheniya nestandartnykh form raboty kinoteatra. Issleduetsya marketingovaya sreda kinoteatra i sushchestvuyushchie instrumenty prodvizheniya ego uslug. Obosnovyvaetsya neobkhodimost' ispol'zovaniya nestandartnykh form raboty kinoteatra. Predlagayutsya prakticheskie rekomendatsii po razrabotke programmy prodvizheniya nestandartnykh form raboty kinoteatra i otsenivaetsya ee ekonomicheskaya effektivnost'.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2013
ISBN13 9783659294327
Publishers LAP LAMBERT Academic Publishing
Pages 172
Dimensions 150 × 10 × 225 mm   ·   274 g
Language German  

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