Persuasion: Social Influence and Compliance Gaining - Gass, Robert H. (California State University, Fullerton, USA) - Books - Taylor & Francis Ltd - 9781032819723 - February 27, 2026
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Gass, Robert H. (California State University, Fullerton, USA)
Persuasion: Social Influence and Compliance Gaining 8th edition

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The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 27, 2026
ISBN13 9781032819723
Publishers Taylor & Francis Ltd
Pages 510
Dimensions 150 × 220 × 20 mm   ·   1.15 kg
Language English  

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