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Trust and Brand Management: The Role of Brand Heritage - Routledge Studies in Trust Research Hanna Gorska-Warsewicz
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Trust and Brand Management: The Role of Brand Heritage - Routledge Studies in Trust Research
Hanna Gorska-Warsewicz
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
226 pages, 14 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 23, 2024 |
| ISBN13 | 9781032704814 |
| Publishers | Taylor & Francis Ltd |
| Pages | 224 |
| Dimensions | 150 × 220 × 20 mm · 480 g |
| Language | English |
