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Trust and Marketing Communication in the Food Industry: Traditional, Modern, and AI-driven Approaches - Routledge Studies in Trust Research Hanna Gorska-Warsewicz
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Trust and Marketing Communication in the Food Industry: Traditional, Modern, and AI-driven Approaches - Routledge Studies in Trust Research
Hanna Gorska-Warsewicz
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 21, 2026 |
| ISBN13 | 9781032953427 |
| Publishers | Taylor & Francis Ltd |
| Pages | 228 |
| Dimensions | 150 × 220 × 20 mm · 600 g |
| Language | English |
