Trust and Brand Management: The Role of Brand Heritage - Routledge Studies in Trust Research - Hanna Gorska-Warsewicz - Books - Taylor & Francis Ltd - 9781032707747 - July 19, 2026
In case cover and title do not match, the title is correct

Hanna Gorska-Warsewicz
Trust and Brand Management: The Role of Brand Heritage - Routledge Studies in Trust Research

Price
HK$ 598
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 10 - 22
Get notified about new Hanna Gorska-Warsewicz releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2026
ISBN13 9781032707747
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 150 × 220 × 10 mm   ·   470 g

More from the same publisher

See all of Hanna Gorska-Warsewicz