Advertising Media Planning: A Brand Management Approach - Kelley, Larry D. (University of Houston, USA) - Books - Taylor & Francis Ltd - 9781032192154 - December 30, 2022
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Kelley, Larry D. (University of Houston, USA)
Advertising Media Planning: A Brand Management Approach 5th edition

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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

432 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2022
ISBN13 9781032192154
Publishers Taylor & Francis Ltd
Pages 302
Dimensions 247 × 173 × 29 mm   ·   566 g
Language English  

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