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Advertising Management in a Digital Environment: Text and Cases Kelley, Larry D. (University of Houston, USA) 1st edition
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Advertising Management in a Digital Environment: Text and Cases
Kelley, Larry D. (University of Houston, USA)
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
200 pages, 7 Line drawings, black and white; 29 Tables, black and white; 7 Illustrations, black and
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 22, 2021 |
| ISBN13 | 9780367620745 |
| Publishers | Taylor & Francis Ltd |
| Pages | 202 |
| Dimensions | 246 × 175 × 27 mm · 380 g |
| Language | English |
