Advertising Media Planning: A Brand Management Approach - Kelley, Larry D. (University of Houston, USA) - Books - Taylor & Francis Ltd - 9781032192178 - December 30, 2022
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Kelley, Larry D. (University of Houston, USA)
Advertising Media Planning: A Brand Management Approach 5th edition

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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

432 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2022
ISBN13 9781032192178
Publishers Taylor & Francis Ltd
Pages 302
Dimensions 252 × 179 × 24 mm   ·   674 g
Language English  

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