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The political marketing revolution: Transforming the government of the UK Jennifer Lees-Marshment
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The political marketing revolution: Transforming the government of the UK
Jennifer Lees-Marshment
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2004 |
| ISBN13 | 9780719063077 |
| Publishers | Manchester University Press |
| Pages | 256 |
| Dimensions | 232 × 156 × 23 mm · 404 g |
