Current Issues in Political Marketing - Jennifer Lees-Marshment - Books - Taylor & Francis Inc - 9780789024381 - May 4, 2006
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Jennifer Lees-Marshment
Current Issues in Political Marketing 1st edition

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Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.

328 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 4, 2006
ISBN13 9780789024381
Publishers Taylor & Francis Inc
Pages 328
Dimensions 150 × 220 × 10 mm   ·   610 g
Language English  

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