Political marketing and British political parties (2nd Edition) - Jennifer Lees-Marshment - Books - Manchester University Press - 9780719077197 - August 1, 2008
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Jennifer Lees-Marshment
Political marketing and British political parties (2nd Edition) 2nd edition

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Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

328 pages, 109 black & white tables, 1 figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2008
ISBN13 9780719077197
Publishers Manchester University Press
Pages 320
Dimensions 156 × 234 × 23 mm   ·   496 g
Language English  

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