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Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective Erdogan Koc 1st edition
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Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective
Erdogan Koc
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
354 pages, 15 Line drawings, black and white; 91 Tables, black and white; 15 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 4, 2020 |
| ISBN13 | 9780367862893 |
| Publishers | Taylor & Francis Ltd |
| Pages | 354 |
| Dimensions | 252 × 180 × 28 mm · 789 g |
| Language | English |
