Consumer Happiness: Multiple Perspectives - Studies in Rhythm Engineering - - Books - Springer Verlag, Singapore - 9789813363762 - May 7, 2022
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Consumer Happiness: Multiple Perspectives - Studies in Rhythm Engineering 2021 edition

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This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

285 pages, 60 Tables, color; 20 Illustrations, color; 1 Illustrations, black and white; XII, 285 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 2022
ISBN13 9789813363762
Publishers Springer Verlag, Singapore
Pages 285
Dimensions 150 × 220 × 10 mm   ·   421 g
Editor Dutta, Tanusree
Editor Mandal, Manas Kumar

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