Consumer Happiness: Multiple Perspectives - Studies in Rhythm Engineering - - Books - Springer Verlag, Singapore - 9789813363731 - May 6, 2021
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Consumer Happiness: Multiple Perspectives - Studies in Rhythm Engineering 2021 edition

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This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

285 pages, 60 Tables, color; 20 Illustrations, color; 1 Illustrations, black and white; XII, 285 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 6, 2021
ISBN13 9789813363731
Publishers Springer Verlag, Singapore
Pages 285
Dimensions 150 × 220 × 20 mm   ·   617 g
Editor Dutta, Tanusree
Editor Mandal, Manas Kumar

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