Korporativnaya Kul'tura Kak Instrument Formirovaniya Imidzha Banka: Monografiya - Ekaterina Grigoryan - Books - LAP LAMBERT Academic Publishing - 9783846558393 - November 9, 2011
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Ekaterina Grigoryan
Korporativnaya Kul'tura Kak Instrument Formirovaniya Imidzha Banka: Monografiya Russian edition

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V rabote predstavleny osobennosti formirovaniya i razvitiya korporativnoy kul'tury banka s pozitsii postroeniya ego imidzha. Rassmotreny teoreticheskie aspekty issledovaniya korporativnoy kul'tury, ee tipy i struktura, a takzhe osobennosti rossiyskoy korporativnoy kul'tury. Provedeno issledovanie vliyaniya korporativnoy kul'tury na imidzh odnogo iz krupneyshiy bankov Rossii ? OAO «Sberbank». Proveden sravnitel'nyy analiz korporativnoy kul'tury OAO «Sberbank», OAO «VTB» i OAO «Rossel'khozbank», kotoryy pozvolil vyyavit' sil'nye i slabye storony korporativnoy kul'tury OAO «Sberbank». Na osnovanii provedennogo issledovaniya byli razrabotany meropriyatiya, napravlennye na usilenie korporativnoy kul'tury OAO «Sberbank» i formirovanie ego polozhitel'nogo imidzha v glazakh obshchestvennosti.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 9, 2011
ISBN13 9783846558393
Publishers LAP LAMBERT Academic Publishing
Pages 84
Dimensions 150 × 5 × 225 mm   ·   143 g
Language German  

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