Sotsial'naya Reklama: Instrument Formirovaniya Moral'no-nravstvennykh Tsennostey Sovremennoy Molodezhi - Ekaterina Grigoryan - Books - LAP LAMBERT Academic Publishing - 9783844352917 - June 13, 2011
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Ekaterina Grigoryan
Sotsial'naya Reklama: Instrument Formirovaniya Moral'no-nravstvennykh Tsennostey Sovremennoy Molodezhi Russian edition

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V rabote predstavleny rezul'taty issledovaniya roli sotsial'noy reklamy v formirovanii moral'no-nravstvennykh tsennostey sovremennoy molodezhi. Proanalizirovany teoreticheskie i metodologicheskie aspekty vliyaniya sotsial'noy reklamy na formirovanie moral'no-nravstvennykh tsennostey sovremennoy molodezhi. Vyyavleno otnoshenie molodezhi goroda Penzy k sotsial'noy reklame, opredeleny vozmozhnosti sotsial'noy reklamy v reshenii molodezhnykh problem. Proanalizirovany osnovnye zakazchiki i tematika sotsial'noy reklamy. Postroen reyting aktual'nykh tem sotsial'noy reklamy g. Penzy s tochki zreniya naseleniya, a takzhe dana otsenka razvitosti gorodskoy sotsial'noy reklamy zhitelyami g. Penzy. Na osnovanii rezul'tatov provedennogo issledovaniya byli predlozheny meropriyatiya po sovershenstvovaniyu rynka sotsial'noy reklamy goroda Penzy, meropriyatiya po sovershenstvovaniyu sotsial'noy reklamy v molodezhnoy srede, v zavisimosti ot vozrasta molodogo pokoleniya. Byla razrabotana i obosnovana model' formirovaniya moral'no-nravstvennykh tsennostey sovremennoy molodezhi posredstvom sotsial'noy reklamy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 13, 2011
ISBN13 9783844352917
Publishers LAP LAMBERT Academic Publishing
Pages 212
Dimensions 150 × 12 × 226 mm   ·   334 g
Language German  

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