Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung - Stefanie Paluch - Books - Springer Fachmedien Wiesbaden - 9783834931009 - September 23, 2011
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Stefanie Paluch
Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung 2012 edition

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Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.

419 pages, 54 black & white illustrations, 19 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 23, 2011
ISBN13 9783834931009
Publishers Springer Fachmedien Wiesbaden
Pages 419
Dimensions 148 × 210 × 23 mm   ·   539 g
Language English   German  

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