Innovation, Market Archetypes and Outcome: An Integrated Framework - Soumodip Sarkar - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790825343 - October 19, 2010
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Soumodip Sarkar
Innovation, Market Archetypes and Outcome: An Integrated Framework Softcover reprint of hardcover 1st ed. 2007 edition

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Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google.

202 pages, 15 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 19, 2010
ISBN13 9783790825343
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 202
Dimensions 155 × 235 × 11 mm   ·   308 g
Language English  

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