Innovation, Market Archetypes and Outcome: An Integrated Framework - Soumodip Sarkar - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790819458 - May 3, 2007
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Innovation, Market Archetypes and Outcome: An Integrated Framework 2007 edition

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Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google.


202 pages, 15 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 3, 2007
ISBN13 9783790819458
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 202
Dimensions 166 × 240 × 18 mm   ·   464 g
Language English  

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