The Customer Journey in the Congress and Event Sector in Switzerland: An Analysis of its Economic Aspects with Recommended Strategies and Actions for the Improvement of Touchpoint Management - Anja De Lorenzo-Buratta - Books - Springer Fachmedien Wiesbaden - 9783658528744 - October 8, 2026
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Anja De Lorenzo-Buratta
The Customer Journey in the Congress and Event Sector in Switzerland: An Analysis of its Economic Aspects with Recommended Strategies and Actions for the Improvement of Touchpoint Management

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HK$ 915
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Expected delivery Oct 16 - 21
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Digitalisation is fundamentally transforming the customer journey in Switzerland's congress and event sector. The book shows how the event life cycle shapes the customer journey and how digitalisation is transforming customer expectations, interactions and touchpoints throughout the pre-event, event and post-event phases.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released October 8, 2026
ISBN13 9783658528744
Publishers Springer Fachmedien Wiesbaden
Pages 257
Dimensions 150 × 220 × 10 mm   ·   516 g   (Weight (estimated))

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