Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores - BestMasters - Milena Hake - Books - Springer Fachmedien Wiesbaden - 9783658486334 - July 3, 2025
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Milena Hake
Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores - BestMasters

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How can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2025
ISBN13 9783658486334
Publishers Springer Fachmedien Wiesbaden
Pages 221
Dimensions 150 × 220 × 10 mm   ·   299 g
Language German  

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