Negative und positive Effekte von Absagen in Online-Produkttester-Programmen - Applied Marketing Science / Angewandte Marketingforschung - Kira Louisa Kupper - Books - Springer Fachmedien Wiesbaden - 9783658453824 - July 30, 2024
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Kira Louisa Kupper
Negative und positive Effekte von Absagen in Online-Produkttester-Programmen - Applied Marketing Science / Angewandte Marketingforschung 2024 edition

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Auf der Grundlage sozialpsychologischer Theorien und qualitativer und quantitativer Studien untersucht Kira Louisa Küpper die unterschiedlichen Effekte von Absagen in Online-Produkttester-Programmen und identifiziert dabei zwei gegensätzliche Effekte.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 30, 2024
ISBN13 9783658453824
Publishers Springer Fachmedien Wiesbaden
Pages 150
Dimensions 150 × 220 × 10 mm   ·   208 g
Language German  

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