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Green Nudging im E-Commerce: Wie Sie nachhaltige Kaufentscheidungen im Onlinehandel fordern Tamara Ebner 1. Aufl. 2022 edition
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Green Nudging im E-Commerce: Wie Sie nachhaltige Kaufentscheidungen im Onlinehandel fordern
Tamara Ebner
Dieses Buch bietet einen Einstieg in die Entwicklung und Herausforderungen des nachhaltigen Konsumverhaltens im E-Commerce und zeigt auf, wie mittels Nudging im Onlinehandel bewusster Konsum gefördert werden kann.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 12, 2022 |
| ISBN13 | 9783658393663 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 100 |
| Dimensions | 150 × 220 × 10 mm · 157 g |
| Language | German |
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