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Marktpsychologie: Grundlagen und Anwendung Gerhard Raab 5. Auflage 2022 edition
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Marktpsychologie: Grundlagen und Anwendung
Gerhard Raab
Das Kapitel „Ego-Depletion – Verlust an Kontrolle: Die Theorie begrenzter Ressourcen der Selbstkontrolle“ wurde vollständig überarbeitet und um die Revision des mechanistischen Ressourcenmodells von Michael Inzlicht und Brandon Schmeichel ergänzt.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 17, 2022 |
| ISBN13 | 9783658376871 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 438 |
| Dimensions | 150 × 220 × 10 mm · 766 g |
| Language | German |
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