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Marketing- und Kommunikationstrends: Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives Christoph Kochhan 1. Aufl. 2020 edition
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Marketing- und Kommunikationstrends: Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives
Christoph Kochhan
Die Interviewstudie fokussiert die zielgruppenspezifische Akzeptanz von Marketing- und Kommunikationstrends. Die qualitative Studie basiert auf leitfadengestützten Interviews mit Vertreter*innen der Zielgruppen sowie mit Kommunikationsexpert*innen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 28, 2020 |
| ISBN13 | 9783658308476 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 163 |
| Dimensions | 150 × 220 × 10 mm · 231 g |
| Language | German |
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