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Starkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalitat - Innovatives Markenmanagement Patrick Roßmann 1. Aufl. 2019 edition
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Starkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalitat - Innovatives Markenmanagement
Patrick Roßmann
Es wird aufgezeigt, dass die Bedeutung der Manufacturer Brands überschaubar ist und dass die Anzahl der von den Händlern angebotenen Manufacturer Brands und der FIT zwischen Manufacturer Brand und Retailer Brand einen relevanten Einfluss ausüben.
400 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 18, 2019 |
| ISBN13 | 9783658249694 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 371 |
| Dimensions | 148 × 210 × 21 mm · 516 g |
| Language | German |
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