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Markenportfoliomanagement im Lebensmitteleinzelhandel: Entwicklung eines strategischen Planungs- und Handlungsansatzes Soren Sundermann 1. Aufl. 2018 edition
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Markenportfoliomanagement im Lebensmitteleinzelhandel: Entwicklung eines strategischen Planungs- und Handlungsansatzes
Soren Sundermann
Sören Sundermann entwickelt aus marken- und investitionsstrategischer Perspektive einen konzeptionell fundierten Planungs- und Handlungsansatz für das handelsseitige Markenportfoliomanagement.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 5, 2018 |
| ISBN13 | 9783658225162 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 307 |
| Dimensions | 150 × 220 × 10 mm · 390 g |
| Language | German |
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