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Kundenbindung der Zielgruppe 50plus im Internethandel: Kausalmodell unter Berucksichtigung von Alterseffekten - Forum Marketing Steffen Silbermann 1. Aufl. 2018 edition
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Kundenbindung der Zielgruppe 50plus im Internethandel: Kausalmodell unter Berucksichtigung von Alterseffekten - Forum Marketing
Steffen Silbermann
Steffen Silbermann entwickelt und prüft ein umfassendes Modell der Kundenbindung im Internethandel, das 16 zentrale Einflussfaktoren berücksichtigt.
571 pages, Bibliography; 89 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 2, 2017 |
| ISBN13 | 9783658199425 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 571 |
| Dimensions | 148 × 210 × 31 mm · 712 g |
| Language | German |
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