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Controlling im Handel: Innovative Ansatze und Praxisbeispiele 2. Aufl. 2016 edition
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Controlling im Handel: Innovative Ansatze und Praxisbeispiele
Der Beitrag zum „Controlling von Multichannel Geschäftsmodellen“ greift diese Herausforderungen auf und entwickelt Lösungskonzepte für das Controlling von Geschäftsmodellen, welche einer Multichannel Strategie folgen.
black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 25, 2016 |
| ISBN13 | 9783658138783 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 342 |
| Dimensions | 168 × 240 × 20 mm · 589 g |
| Language | German |
| Editor | Buttkus, Michael |
| Editor | Kaland, Anna |
| Editor | Neugebauer, Altfrid |
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