Corporate Storytelling: Theorie und Empirie narrativer Public Relations in der Unternehmenskommunikation - Florian Kruger - Books - Springer Fachmedien Wiesbaden - 9783658096724 - April 27, 2015
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Florian Kruger
Corporate Storytelling: Theorie und Empirie narrativer Public Relations in der Unternehmenskommunikation 2015 edition

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Dabei analysiert und diskutiert er „Storytelling“ als narrativen Kommunikationsmodus, der Mitteilungen in narrativer Form hervorbringt und so das Identitäts-, Aufmerksamkeits- und Deutungsmanagement von Unternehmen unterstützt.

221 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 27, 2015
ISBN13 9783658096724
Publishers Springer Fachmedien Wiesbaden
Pages 221
Dimensions 210 × 170 × 21 mm   ·   320 g
Language German  

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