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Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen, anwenden Jan Lies 1. Aufl. 2016 edition
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Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen, anwenden
Jan Lies
Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthält mehr als 2.000 Stichwörter. Somit ist das Lexikon sowohl für Studierende und Lehrende der PR als auch für Anwender und Entscheider in Unternehmen ein wertvolles Hilfsmittel.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 8, 2015 |
| ISBN13 | 9783658087418 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 242 |
| Dimensions | 127 × 189 × 18 mm · 252 g |
| Language | German |
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