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Die neue Offentlichkeitsarbeit: Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele Lorenz Steinke 2015 edition
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Die neue Offentlichkeitsarbeit: Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele
Lorenz Steinke
Der heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen.
247 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 7, 2015 |
| ISBN13 | 9783658064228 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 247 |
| Dimensions | 172 × 244 × 18 mm · 482 g |
| Language | German |
| Editor | Steinke, Lorenz |
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