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333 Keywords Marktforschung: Grundwissen fur Manager Springer Fachmedien Wiesbaden 2013 edition
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333 Keywords Marktforschung: Grundwissen fur Manager
Springer Fachmedien Wiesbaden
Von der Ablenkungsfrage über die Conjoint-Analyse und Matched Samples bis zum Zentralitätseffekt: Die Sprache der Marktforschung zeichnet sich durch unzählige Fachtermini und Anglizismen aus.
100 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 25, 2013 |
| ISBN13 | 9783658035402 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 197 |
| Dimensions | 148 × 210 × 12 mm · 272 g |
| Language | German |
| Editor | Springer Fachmedien Wiesbaden |
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