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222 Keywords Marketing: Grundwissen fur Manager Springer Fachmedien Wiesbaden 2013 edition
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222 Keywords Marketing: Grundwissen fur Manager
Springer Fachmedien Wiesbaden
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus.
150 pages, black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 5, 2013 |
| ISBN13 | 9783658033842 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 150 |
| Dimensions | 209 × 149 × 17 mm · 236 g |
| Language | German |
| Editor | Springer Fachmedien Wiesbaden |
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