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Multi-Channel-Marketing: Grundlagen – Instrumente – Prozesse Bernd W. Wirtz 3., überarbeitete und erweiterte Auflage 2022 edition
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Multi-Channel-Marketing: Grundlagen – Instrumente – Prozesse
Bernd W. Wirtz
Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkanäle. Dieses Buch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing.
540 pages, 164 Illustrations, black and white; XV, 540 S. 164 Abb.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 26, 2022 |
| ISBN13 | 9783658033446 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 544 |
| Dimensions | 240 × 168 × 35 mm · 954 g |
| Language | German |
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