Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals - Louis-Philippe Kerkhove - Books - Springer International Publishing AG - 9783031129643 - October 7, 2023
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Louis-Philippe Kerkhove
Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals 2022 edition

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Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.

257 pages, 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2023
ISBN13 9783031129643
Publishers Springer International Publishing AG
Pages 257
Dimensions 234 × 152 × 17 mm   ·   414 g
Language English  

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