Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals - Louis-Philippe Kerkhove - Books - Springer International Publishing AG - 9783031129612 - October 6, 2022
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Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals 2022 edition

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Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.


257 pages, 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 6, 2022
ISBN13 9783031129612
Publishers Springer International Publishing AG
Pages 257
Dimensions 150 × 220 × 20 mm   ·   582 g
Language German  

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