CIM Coursebook: The Marketing Planning Process - Ray Donnelly - Books - Taylor & Francis Ltd - 9781856177160 - July 11, 2009
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Ray Donnelly
CIM Coursebook: The Marketing Planning Process 1st edition

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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 11, 2009
ISBN13 9781856177160
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 189 × 244 × 15 mm   ·   564 g
Language English  
Editor Megicks, Phil

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