CIM Coursebook: The Marketing Planning Process - Ray Donnelly - Books - Taylor & Francis Ltd - 9781138440975 - July 11, 2017
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CIM Coursebook: The Marketing Planning Process 1st edition

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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.


256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 11, 2017
ISBN13 9781138440975
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 20 mm   ·   630 g
Language English  
Editor Megicks, Phil

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