Consumer Behavior - Joao Heitor De Avila Santos - Books - Arcler Press - 9781774697139 - March 31, 2024
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Joao Heitor De Avila Santos
Consumer Behavior

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Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2024
ISBN13 9781774697139
Publishers Arcler Press
Pages 260
Dimensions 150 × 220 × 10 mm   ·   272 g

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