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Brandjam: Humanizing Brands Through Emotional Design Marc Gobe 1st edition
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Brandjam: Humanizing Brands Through Emotional Design
Marc Gobe
The follow-up to the groundbreaking bestseller "Emotional Branding" presents a powerful new concept from renowned designer and business guru Marc Gobe. Gobe explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product.
352 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 22, 2007 |
| ISBN13 | 9781581154689 |
| Publishers | Allworth Press,U.S. |
| Pages | 352 |
| Dimensions | 159 × 235 × 25 mm · 624 g |
| Language | English |
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