How to Win at CRM: Strategy, Implementation, Management - Seth Kinnett - Books - Taylor & Francis Inc - 9781498714709 - July 13, 2017
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Seth Kinnett
How to Win at CRM: Strategy, Implementation, Management 1st edition

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

236 pages, 15 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 13, 2017
ISBN13 9781498714709
Publishers Taylor & Francis Inc
Pages 238
Dimensions 241 × 164 × 20 mm   ·   494 g
Language English  

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