How to Win at CRM: Strategy, Implementation, Management - Seth Kinnett - Books - Taylor & Francis Ltd - 9780367657888 - September 30, 2020
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Seth Kinnett
How to Win at CRM: Strategy, Implementation, Management 1st edition

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

220 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2020
ISBN13 9780367657888
Publishers Taylor & Francis Ltd
Pages 220
Dimensions 150 × 220 × 10 mm   ·   349 g
Language English  

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