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Introduction to Marketing: Concepts and Contexts Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK)
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Introduction to Marketing: Concepts and Contexts
Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK)
This concise introductory textbook enables students to understand and apply the key concepts of marketing.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 19, 2026 |
| ISBN13 | 9781350361478 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 352 |
| Dimensions | 211 × 261 × 143 mm · 954 g |
| Language | English |
