Introduction to Marketing: Concepts and Contexts - Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK) - Books - Bloomsbury Publishing PLC - 9781350361478 - February 19, 2026
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Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK)
Introduction to Marketing: Concepts and Contexts

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This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 19, 2026
ISBN13 9781350361478
Publishers Bloomsbury Publishing PLC
Pages 352
Dimensions 211 × 261 × 143 mm   ·   954 g
Language English  

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